Dave Pearce


Dave is a director of the NorthTone Music Academy and will assist in the areas of Business Development and Marketing.

Beginning his career with a Law degree and years of corporate employment, Dave soon expanded into business management and music business consulting, running his own related business for the past 8 years.

Current ventures include an indie record label (Loneroc Records), an artist management & booking agency (Pearce Management) and more recently developing an event management and sound hire company.

Dave’s passion is to help the development of talent through formal education and controlled exposure to the broader Music Industry; to develop musicians to ensure they are well rounded in all knowledge areas pertaining to their industry.

Dave is a registered member of RiSA, AIRCO and a member of the South African Music Awards Global Chart Steering Committee.

Daniel Elliott


Daniel is a director of the NorthTone Music Academy and the one who set the vision to redefine the music industry in South Africa, by bringing together the best African musician's , international tuition and curriculum, facilities, and business music development programmes. His roles are to assist in the areas of Business Development and Marketing.

Having studied business management and worked as a project manager and consultant Daniel decided to take his experience to into his passion, music. Daniel is a guitarist and band leader with a deep passion for musical excellence.

Along with the other director's Daniel has a passion to see the upliftment and empowering of those who's musical and creative talents would usually not be seen, or developed and to create opportunities for successful and top session musicians to showcase their talents and further their musical careers.

"South Africa has a richness of culture and a deep pool of talent which the rest of the world needs to see and NorthTone, along with the team is all about helping bringing about change locally, but also displaying the talent internationally"

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